PATH’s “Stay in school” Campaign

The Programme of Advancement through Health and Education (PATH) is a conditional cash transfer … [Continue Reading]
Developing and Assessing a Successful Campaign by Tai Tran

Social Media Marketing Manager, Tai Tran, gives a description of the six Ms of campaign planning. … [Continue Reading]
Banning smoking in public places

Behaviour change has always been promoted as the ultimate aim of social marketing efforts. But it … [Continue Reading]
The Marketing Mix Evolution: From 4P’s to 4C’s to 4V’s and Now… O’s and A’s?

Back in 2008, I commented here on the way we conceptualize the 4Ps of marketing mix. I predicted … [Continue Reading]
Strappy, the mascot from OPDEM

The first time I saw Strappy, it was not clear to me what is represented. I was told that it was the … [Continue Reading]
NCDA’s Under 18 Drinking Campaign

The Jamaican National Council on Drug Abuse (NCDA) has been airing messages about under 18 drinking … [Continue Reading]

Got it? Get it. — PSI/Caribbean safe sex campaign

November 19, 2013 By Livingston White Leave a Comment

A student brought this YouTube video to my attention recently. The 30-second video,uploaded in January 2013, promotes safe sex with the message Tube up, lube up. Â I did some checks and apparently it is a part of the Got it? Get it. campaign that is … [Read more]

Eat Jamaican: A slogan, a day and now, a month

November 10, 2013 By Livingston White 2 Comments

The 'Eat Jamaican' campaign, with its catchy slogan: "grow what we eat, eat what we grow" celebrates its 10th anniversary this year. When the campaign was launched in 2003, by the Jamaica Agricultural Society, November 25 was declared Eat Jamaican … [Read more]

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