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  • Pink t-shirts, ribbons, yogurt and cupcakes: Keeping abreast with Breast Cancer Awareness Month in Jamaica

    Many countries recognize October as Breast Cancer Awareness Month. It is that time of year when many … [Continue Reading]

    Pink t-shirts, ribbons, yogurt and cupcakes: Keeping abreast with Breast Cancer Awareness Month in Jamaica
  • Yet another definition of Social Marketing

    A consensus definition on Social Marketing is now available as of October 2013: Social Marketing … [Continue Reading]

    Yet another definition of Social Marketing
  • Fishbone: Animating Media Regulation Issues

    In the summer of 2012, if you had not seen the ad with the cat dancing and singing "fishbone, nanana … [Continue Reading]

    Fishbone: Animating Media Regulation Issues
  • Got it? Get it. — PSI/Caribbean safe sex campaign

    A student brought this YouTube video to my attention recently. The 30-second video,uploaded in … [Continue Reading]

    Got it? Get it. — PSI/Caribbean safe sex campaign
  • Developing and Assessing a Successful Campaign by Tai Tran

    Social Media Marketing Manager, Tai Tran, gives a description of the six Ms of campaign planning. … [Continue Reading]

    Developing and Assessing a Successful Campaign by Tai Tran
  • NCDA’s Under 18 Drinking Campaign

    The Jamaican National Council on Drug Abuse (NCDA) has been airing messages about under 18 drinking … [Continue Reading]

    NCDA’s Under 18 Drinking Campaign

Got it? Get it. — PSI/Caribbean safe sex campaign

November 19, 2013 By Livingston White Leave a Comment

A student brought this YouTube video to my attention recently. The 30-second video,uploaded in January 2013, promotes safe sex with the message Tube up, lube up.  I did some checks and apparently it is a part of the Got it? Get it. campaign that is … [Read more]

Eat Jamaican: A slogan, a day and now, a month

November 10, 2013 By Livingston White 2 Comments

The 'Eat Jamaican' campaign, with its catchy slogan: "grow what we eat, eat what we grow" celebrates its 10th anniversary this year. When the campaign was launched in 2003, by the Jamaica Agricultural Society, November 25 was declared Eat Jamaican … [Read more]

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