Developing and Assessing a Successful Campaign by Tai Tran

Social Media Marketing Manager, Tai Tran, gives a description of the six Ms of campaign planning. See his post here.  The six Ms are Mission, Market, Message, Media, Money, Measurement. Why is the evaluation-related M (measurement) listed last? Even though in the description, it is clear that evaluation is done pre-campaign and post-campaign, and even during the campaign, what if we started listing measurement or evaluation or research as the first step in any campaign planning effort? Would that help us to recognise the importance of conducting measurement, evaluation or research before we start thinking of the creative promotional aspects of the campaign?

 

Principal’s Research Awards

Posing with the award plaque along with co-authors Lovette Byfield, Sannia Sutherland and Roshane Reid

Posing with the award plaque along with co-authors Lovette Byfield, Sannia Sutherland and Roshane Reid

On Friday, February 21, 2014, I was a part of the award-winning research team that got the UWI Principal’s Research Award for Best Publication (Journal Article) in the Faculty of Humanities and Education. The article can be seen here.